ALPS The Bus
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|Slogan||"Serbisyong Totoo... Tunay na Batangueño!" ("True Service... Real Batangueño!")|
|Headquarters||Batangas City, Batangas|
|Service area||Manila-Southern Luzon, Manila-Visayas Philippines|
|Service type||Provincial Operation|
|Fleet||300+ (Daewoo, Hyundai, Kia, Yutong, MAN, Nissan Diesel, Hino, Ssangyong)|
|Operator||ALPS The Bus, Inc.|
ALPS The Bus, Inc. is one of the largest bus companies in the Philippines, plying routes to Batangas, Bicol and Western Visayas region. The company was fondly known as "The Highlander Bus" because of its livery design which was designated as a status symbol for the company.
ALPS The Bus Inc. was own by the Perez Family in Dagatan, Taysan, Batangas and is led by the father himself, Mr. Arcadio L. Perez, from which the name ALPS was coined. He is the current President and General Manager of the company. His children are also involved in the major operations of the company: Mr. Felix E. Perez is the Vice President for Operations and the Purchasing Manager. Mrs. Lourdes Perez-Cleofe is the Corporate Secretary, who is also acting as SVP-Finance Executive.
So far ALPS The Bus, Inc. has gone quite a distance and is still running towards the direction probably farther than our eyes can see or broader than our minds could imagine, because it is the family's vision to grow in service for the commuting public.
The year was 1991 when ALPS Express (a Single Proprietorship) started with only one unit (Japanese surplus unit), routing Batangas to Manilaand vice-versa. With the unshakeable courage and perseverance of the whole family to make the business grow and confidence that transportation service is their way of life, making it on the road, the family acquired additional three (3 surplus) units in 1992 and another four (4) units in 1994.
1994 was an evidence of a remarkable growth of the company, its newborn, the ALPS twins (the two brand new units) - from Columbian Motors Corporation which granted ALPS a credit line, paved the way for greater tracking and growing family of ALPS. Its life has continued running on the roads going through different directions and still servicing the commuting Batanguenos.
Apparently the growth has been a tremendous outbreak for ALPS, as there seemed to be no stopping. More buses have been acquired, increasing the number to 51. The company has since then increased its service as well as its routes servicing Batangas City – Alabang – Lawton – Cubaoand vice-versa. The acquisition of more buses has relatively increased the company's playing field and created more jobs to its growing staff. ALPS has to play with the giants in transportation and the family decided to have one strategic place, a lot in Diversion Road, Bolbok, Batangas City which has been leased for its official terminal. It was complemented by establishing a business office and motor pool along National Highway, Balagtas, Batangas City. Both places are accessible and business-viable, making it more easy for ALPS' passengers and staff, and giving better service to the commuting public.
Just like the growing family of the Perez's, ALPS Express, the company did so, when it increased in number of units and service and when it finally decided to convert the single proprietorship to a Corporate Company, in 1998. Despite the change, the solidarity the Perez family has established remained as no other member but their family are the stockholders.
Again, there seemingly is no holding bar, as the company in its struggle was able to add sixteen (16) more units in the year 2000 and thirteen (13) more in the following year (2001). The Mindoroterminal in coordination with Super Cat Lines was also opened for service. In the same year (2001), ALPS rented a terminal in Cubao, Araneta Center, as well as the terminal in another town,Lemery, Batangas.
Truly to go along with the ever changing growth of the transportation industry, the company opened its RORO routes last October 2005 extending its services to the people of Oriental Mindoro andPanay Island.
More and more terminal and booking stations were rented by the company to better serve its ever loyal passengers. This is the company's answer to the growing demands of the public.
On January 23, 2009, a utility vehicle (Mitsubishi Adventure) collided with Manila-bound ALPS Bus along Diversion Road in Barangay Balagtas in Batangas. According to the initial police investigation, at about 10:30 in the morning, the victims were traveling toward the south portion of the road aboard a Mitsubishi Adventure (Plate No. ZDR-774) when the driver, Virgilio Yap, decided to overtake. Because of this, Supt. Manuel Abu, the city police chief said that the driver lost control of the vehicle and it bumped the front portion of the Manila-bound ALPS passenger bus (Plate No. DVM-788) traveling on the opposite side of the road. Due to the collision's high impact, Yap and his two other passengers died on the spot while the 19 bus passengers sustained injuries on different body parts.
Recently, ALPS The Bus, Inc. introduced its new line that operates from Nasugbu, Batangas up to Bolbok, Batangas City, Batangas.
As of today, ALPS The Bus, Inc. is utilizing Daewoo, Nissan Diesel, MAN, Hino, Kia, Hyundai, Ssangyong and Yutong.
List of passenger terminals
- Metro Manila
- Provincial Destinations
- Lucena City, Quezon
- Baao, Camarines Sur
- Batangas City, Batangas
- Camalig, Albay
- Daraga, Albay
- Estancia, Iloilo
- Guinobatan, Albay
- Iriga, Camarines Sur
- Jaro, Iloilo City
- Legazpi City, Albay
- Libmanan, Camarines Sur
- Ligao City, Albay
- Lipa City, Batangas - Lipa City Bus Stop
- Mambusao, Capiz
- Nabua, Camarines Sur
- Naga, Camarines Sur
- Nasugbu, Batangas (from Batangas City only)
- Oas, Albay
- Polangui, Albay
- San Juan, Batangas
- Sipocot, Camarines Sur
- Tabaco, Albay
- Taytay, Rizal (from Batangas City only)
- Former Destinations:
- http://www.gmanews.tv/story/145655/3-killed-19-hurt-as-bus-rams-car-in-Batangas-City 3 Killed, 19 Hurt as Bus Rams Car in Batangas City